three
generations
Servicing the Bendigo region since 1919, Symons’ Dairy was established by Albert Symons.
In 1953 Albert’s son George took over, running the business for the next 40 years. In those days milk was delivered by horse and cart. Milk was ladled into your own billy can at the gate, at the grand cost of twopence a pint.
Many of Bendigo's older residents can remember the days when they brought their billy full of Symons’ milk into the kitchen for breakfast. Symons’ Dairy has now been in the same family for three generations. For almost a century Bendigo consumers purchased the Symons Dairy brand with full trust and a sense of nostalgia.
Now, third generation member Bruce is continuing this tradition of trust in food with Symons Organic Dairy.
1919
“Sunnyside Dairies” was established by Albert Symons.
The accompanying Sunnyside Dairies milk cap denotes A Symons & Son, Lily Street, Bendigo – where the Dairy still stands today.
Milk was delivered to the back-door of the home – dished out from a hand can held by the milkie. Often the milkie had to wait until the household billy or jug was washed first!
1939 - 1945
The cost of milk was 2 ½ pennies per pint – effectively 5 cents per pint or 9 cents per litre! During the war people had to come out of their houses with their billies and assemble on the street corner for the lady milk-cart driver (with the horse) to dispense the milk.
1953
George Symons took over the business from his father and changed the name to Symons Dairy. At that time the business consisted of two milk carts and there were 6 dairies in Bendigo.
1954 - 1956
Sandhurst Dairies came to Bendigo and started to buy up all of the other dairies. Symons Dairy benefited from this as they made many mistakes and our business grew to 7 milk rounds.
Managing milk-cart drivers with deliveries 7 days a week, 365 days per year was a challenge. One rainy morning a driver did half of his round – he returned to the dairy at 4am, left the horse and cart loaded in the driveway and was never seen again! Saturday and Sunday morning deliveries were the worst – Drivers wouldn’t turn up for work….
There were also numerous accidents, which meant bolting horses and smashed bottles. George was once with his father when a bolting horse and cart ended up in the Bendigo creek, a drop of 20 feet! Horse and cart landed the right way up with both miraculously unscathed. Albert (“The Boss”) said unperturbed, “that’s the beauty of good harness”.
1957
George Symons went to Western Australia with the Fire Brigade.
Many of the drivers went on strike, claiming that "they wouldn’t be told by a woman" (Gwen). On returning George sacked one driver (a jail bird) and later sacked the instigator of the strike.
Sandhurst Dairies made repeated offers to buy us out with offers such as: a house, a car and cash incentives.
1959
A new dairy was built and pasteurised milk was introduced.
Symons Dairy continued to sell “bottled brine cooled milk” with 6%+ fat content on top.
Hollywood Dairy (later purchased by Sandhurst Dairies) were the first to sell pasteurised milk. Symons Dairy requested Rochester Butter Factory to bottle and pasteurise our milk. It was perceived as “top quality”.
Sandhurst Dairies – miffed at not getting the chance to bottle our milk - sent inspectors to check the Rochester truck before it unloaded to see what “bribes” we were given…
1969
Rochester Butter Factory remain contracted to bottle and pasteurise our milk.
Rochester was sold to Murray Goulbourn Co-op who assured us of continued service. Two days later Rochester was sold by Murray Goulbourn to Sandhurst Dairies. George went to his solicitors to fight the sale but was told to forget it – “you’ll lose against big business”.
1977 - 1980
Horse drawn vehicles sadly withdrawn from service. Lots of legends like Jessie, Cleo and Flash enter retirement.
1989
Refrigerated trucks introduced.
1990 - 1991
Two 4-5 day strikes were held to fight Dairy Industry De-regulation. No deliveries and no sale of milk from the dairy was allowed.
1992
Sandhurst Dairies sold to Pauls in Queensland.
1993
George retires at 70 years of age. Ian Symons takes over.
Late 1990s
Unfortunately the march of the Supermarket private brands made it increasingly difficult for independent brands to survive, and the Symons Dairy brand was forced to have an extended rest.
2017
Third generation member Bruce Symons, who was old enough to recall delivering Symons Dairy milk in a horse and cart with his older brother Rodney, has decided to relaunch the brand with a premium range of organic dairy products.